Ravinder Bhan, local representative for International Copper Association (ICA), explains why copper is the way forward towards sustainable development.

The Middle East region has woken up to a new development reality. Sustainable development, the region has realised, is not an option anymore; it is an imperative that equips governments and policy planners to meet the twin challenges faced from a growing population and pressing demand for power and water issues.

It is in this context that copper, as a raw material with extensive application, becomes relevant. Yet to be fully tapped by the Middle East region, the practical advantages of copper are manifold. In addition to its heath properties – especially with proven antimicrobial properties that make it ideal as a touch surface for healthcare centres – the metal is arguably the greenest commonly used architectural metal today.

It plays an essential role in the modern building, from recycled cladding and roofing systems, to high-tech plumbing and heating systems using tube and fittings manufactured from recycled copper. Even the wire and cable systems and monitoring equipment depend on upsized copper wire to maximise system efficiency, eliminate power quality issues, and play a key role in green power systems.

Amongst all commercial metals, kilogram for kilogram, copper is the best conductor of heat and electricity. By using copper instead of less energy-efficient materials, energy is saved and carbon emissions are reduced.

The use of copper, thus, serves as a perfect fit for the region, complementing its sustainable development goals. This, indeed, highlights why the Middle East is a perfect fit for International Copper Association. ICA’s objective is to create a platform for stronger collaboration between various stakeholders in the copper value chain including global producers, fabricators, wire & cable manufacturers, equipment manufacturers, end users, policy makers, to promote sustainable development.

ICA pursues programmes which reduce the demand for energy in ways that benefit the environment and do not adversely impact living standards. With several regional centres, ICA liaises with policymakers worldwide to help raise and globally harmonise minimum energy performance standards (MEPS) to levels that reflect best available level of technology.

The association also supports programmes that develop new technologies for increased use of alternative renewable energy sources. Constantly striving to strengthen the links between the stakeholders of energy efficiency and climate change, ICA participates in public forums and other events globally to promote safety, energy efficiency and sustainability.

Looking ahead, ICA plans to build on its experiences so far to expand its promotional efforts for the sustainable use of copper across the GCC in the Energy, Building Construction, Appliances and Public Health sectors.